To help stand out from the competition you need a clear, memorable, and cohesive brand. Crafting your brand’s value proposition, and offering your services in a compelling way is key, and our team can help you find ways to be both unique and distinctive.

Logos

Your logo is at the center of your brand. It is a visual elevator pitch designed to showcase who you are in an impactful way. From letterhead to digital ads, your logo needs to transcend all visual media in a memorable way. We can refresh your existing logo to meet the current branding landscape or create an entirely new logo that conveys who you are to your target audience.

Brand Guidelines, Brand Voice, and Brand Identity

Maybe you have an existing logo or color scheme you like. Is this reflected on your website, in your emails, or in how your customers experience your brand? Brand Guidelines can help you pin down who you are and how you convey that in copy. Examples include your mission and vision statements, the fonts you use, and the taglines you define. We help you tailor your brand identity so that it appeals to the target demographic and create guidelines for company internal and external use.

Print Marketing

High quality print marketing can help your business to make a tangible, real-world impression on your prospects and customers. Our digital marketing agency team can help design business cards, flyers, brochures, and other high-quality printed marketing collateral to impress and entice your audience to buy.

Facebook

Over 2.9 billion people have active facebook accounts and log in at least once a week to connect with friends, family, and their favorite interests. As a business you can capitalize on this extraordinary reach and growth potential. Whether you need help with your Facebook Business Page or want to grow through advertising on the Facebook platform, our Social Media Marketing agency can help.

Instagram

Every brand that has a need for social media engagement should look at Instagram as an essential platform. For fashion, lifestyle, health, and travel brands, Instagram is the best place to grow. The ability to share your brand’s messaging, product launches, and promotions through Instagram posts, stories, and reels is one of today’s biggest marketing opportunities.

Engagement Campaigns

Need to grow your customer engagement on social media. Our team can assist you in finding new innovative ways to promote your products and services, and to engage with your ideal demographic. Through advertising and engaging posts, we can help keep your business and brand top of mind with your ideal prospects and customers.

Everything we do is based in strategy. We believe that all campaigns, big or small, need a plan before we begin. We don’t make many promises, but we do promise to only make decisions based in research rather than at random. A tailored strategy allows your marketing dollars to go farther, and a comprehensive marketing strategy allows you to use all appropriate marketing channels at your disposal.

Quarterly & Biannual Strategies Once per quarter or biannually, our team will meet with you to discuss the previous strategy’s data, and to look for ways to expand your business reach. The marketing strategy is where we outline the campaign objectives, channels, ad types, creative, audience targeting parameters and proposed budget required to achieve the client’s goals. We keep detailed data records to easily offer a birds-eye view of what worked well, and how we can improve, quarter after quarter.

Market Research We begin all strategies with an assessment of your core competitors, evaluating their key strengths and weaknesses to help formulate our insights for setting your brand apart from the rest.

If you want your website to be found in the search engine results pages, you need to create pages that are easy to find, understand, and offer value to searchers. The more expertise, authority, and trust your website can display, the better you will gain organic rankings and attract new visitors. Working with an SEO agency like The W Agency can help you create a winning SEO strategy for your business.

On & Off Page SEO Strategy

Creating a website that ranks in the search engine requires a focus both inside and outside your website, and how it is found on the web. On-page SEO requires knowing the technical aspects of SEO that can help search engines to better read and understand the content of your site. Off-page SEO encourages others to link back to your site, to share your content, and grow the search engine rankings for your business.

Competitor Analysis & Keyword Strategy

Starting by understanding your audience, we will work to create a clear competitive strategy to help you compete with other businesses in your vertical or niche. We will look at the most competitive keywords in your target market, and how we can outrank other companies who offer similar services and products.

Backlink Profile Optimization

Looking at who is linking back to your site is key to understanding your online reputation. The more sites of high quality send traffic your way, the better the search engines like Google, Bing, Yahoo, etc, will rank your website.

Link Building By understanding which backlinks are performing well, and bringing you an increased domain rating, you can perform outreach to help attract more of the same. Having a strong backlinking outreach strategy can help to grow your sites reach ad authority quickly and over the long term.

Content Writing

Every website needs tailored content to help people stay engaged. Working with our team to craft your ideal content posts either for social media, or for your blog is a great way to boost your authority, and build your SEO success.

Shopify Development Used by millions of ecommerce businesses worldwide, Shopify handles everything from marketing and payments, to secure checkout and shipping. Working with our Shopify agency team, we can create a simple and easy to use ecommerce website through the Shopify platform for your brand.

WIX Development

WIX is the future in web development. The platform allows businesses to create any kind of website to promote their products and services. With an extremely flexible UI, you have complete control over the design and functionality of your website. Work with our web developers team to create an easy to use WIX site, tailored to you, and easy to update as your business grows.

Videography

Take your marketing to the next level by including videos and media to your website and marketing channels. The W Agency can produce, shoot, and edit videos to make your brand stand out. We do interview style videos with your company spokesperson, drone video b-roll, and lifestyle videos with voice over or models, including sourcing.

Photography

From product shots to lifestyle images, we shoot it all. Work with a dedicated team that understands your brand vision and is able to create a mood board, source models, take care of shoot prep and edit. what you get is a seamless branding experience with a fully dedicated team at your disposal.